Business of Architectural Photography

/ Portfolio building / / Marketing / / Image licensing / / Pricing / / Contracts /

Discover the strategies for turning your passion into a sustainable career

Who is this course for?

If you already have basic photography skills and need guidance on building your business in line with industry standards, this course is for you.

Beginners

Thinking of pursuing architectural photography and wondering where you should start? This course gives you a complete set of tools to start your own business from scratch.

Real Estate Photographers

Have you been shooting real estate for a while and just can't figure out how to transition to architecture? I have been there myself. Let me show you all the steps I have taken, for you to step into the new industry fully prepared and not afraid to undermine the market.

Architectural Photographers

Already working as architectural photographer but feel that you lack deeper knowledge of the business part? This course offers you a deep dive into such technicalities as pricing, copyright, licensing - accompanied by real examples.

Hey, I'm Alex

I'm an architectural photographer based in the city of Porto, Portugal. My photography career began in 2015 when I started photographing properties for local real estate agencies. After working in real estate photography for a couple of years, I shifted to photographing architecture and it was the best decision I could ever make.

 

Along my journey in architectural photography I made a ton of mistakes, traveled to remote locations, worked with talented architects and learned a lot in the process. Recently I decided to take all these valuable insights and help other photographers to advance their career by creating my first online course on the business of architectural photography.

About me

Get to know my work

Course curriculum

All the knowledge you need to be running a sustainable architectural photography business

Module 1

Getting started 3 Lessons

  • 01. Introduction 8:44

    In the intro I am sharing my story. How it all started for me and how it´s going. I am sharing how I transitioned from photographing real estate to working full time with architects.

  • 02. First steps 11:33

    How to get started and find your first portfolio projects. I am giving my recommendation on the type of projects that I consider ideal for this stage and things you should keep in mind when arranging the photoshoot.

  • 03. Building a portfolio 9:34

    Here I give my take on the best practices when putting together a portfolio of architectural photography. I approach this question from the standpoint of our client - what are they expecting to see when choosing a photographer?

Module 2

Business fundamentals 7 Lessons

  • 04. Communication and marketing 20:14

    This is a big one. Marketing is one of the pillars of any business because that’s how we get noticed. I start from the basic concepts of marketing, moving on to specific strategies I use on daily basis - including social media, emails, architectural publications, etc.

  • 05. Seasonality 8:53

    How do we deal with low season? Here I share some of my tactics for staying productive and continuing to earn income even when you are not shooting.

  • 06. Personal projects 9:23

    Personal work has been an essential part of my creative growth. I am sharing specific examples of the work I have been doing in my free time and the impact it had on my career.

  • 07. Pricing 22:06

    Pricing is a very personal subject and its often impossible to find accurate information on this topic. In this lesson I uncover my complete pricing strategy and tips for you to establish your own.

  • 08. Building an estimate 21:00

    I explain in detail how I prepare an estimate for commissioned work and break down the essential terms and conditions that should be present in any photography contract.

  • 09. Copyright and Usage Rights 11:06

    The stuff you should know by heart. In this section I explain the differences between author rights and usage rights, and what implications these concepts have in our daily work.

  • 10. Image licensing 27:15

    This is probably my favorite topic in the course. If you ever wondered how you can multiply your income from architectural photography, this lesson will provide a ton of valuable insights and practical tips from my experience.

Module 3

Bonus module 3 Lessons

  • 11. Equipment 14:05

    In this lesson I show every piece of equipment I use on my shootings. Cameras, lenses, tripods, camera bags – everything. Attached to this lesson I included an up-to-date list of my current equipment for you to have the updated information.

  • 12. Photoshoot day 27:41

    A pleasant bonus at the end of the course! In this lesson I invite you to come with me on a trip to the spectacular Douro Valley in Portugal and follow me step-by-step as I photograph the new contemporary winery. After watching me talk for several hours, this will be a treat for your sore eyes 🙂

  • 13. Post-production 1:18:04

    After completing the shooting I take the photos from my day at the winery and show you my full post-production process from RAW to finished image.

Hear from others who have
taken this course

"A very well-structured course, suitable both for beginners and for those with more photographic experience who need support with the business side and with how to present and promote their work. The course is well filmed and presented, with clear explanations and easy understanding of the topics covered. I recommend it."
Helder Oliveira

Photographer / Braga, Portugal

"I've been a documentary photographer for years, but I'm currently pursuing architectural photography so I had been searching for some online support and guidance, and this course has been extremely helpful. Not only is the information practical, but Alexander does a wonderful job of explaining and teaching with clarity. It can be difficult to find a course that one can trust, that won't be too basic to be useful, and is worth the price. I'm already implementing the tips I've learned in this course and it's most definitely worth it."
Keith King

Photographer / Michigan, US

"Having a creative mind I always struggle when it comes to marketing and positioning myself as an interior photographer. This course, beyond covering all the topics of a professional career, it emphasises those very important topics such as marketing, pricing and copyright, that I truly believe can change the way clients look at our job. Feeling very thankful to you Alex for having put together all this precious information in this fantastic online course."
Francisco Rivotti

Photographer / Lisbon, Portugal

Included with the package

Learning doesn't end with the lessons. See what you get included with the course.

Contract samples

To help you build your own documentation, I have included copies of my estimate, photography contract and licensing agreement.

Private community

Join the community of like minded creatives, feel free to ask questions and share your challenges.

Live webinar recordings

Get access to the regularly updated list of my past webinars where you get lots of useful knowledge beyond the topics of the course.

Watch free preview

Create a free account to watch the full lesson on Copyright & Usage Rights

Watch

One-time payment

or 3 x € 163 (available in EU with Klarna)

€ 490
  • Lifetime access
  • Private community
  • Downloadable resources
  • Bonus modules
Get started

Questions? I'm glad you asked.

This course is designed for everyone who is serious about pursuing a career in architectural photography. If you already know how to take photos and seeking first-hand guidance on building a business in this field, this course is for you.

If you are already a practicing architectural photographer you will still find lots of insightful information to apply in your workflow. You will be getting an inside look into my entire process - from business approach to shooting /editing techniques.

You'll have lifetime access to all course materials, including future updates.

Yes, our private online community provides an opportunity to engage with fellow students, share insights, and seek advice.

Even though I am based in Portugal, and some aspects of my workflow are adapted to realities of my market, the business principles I am teaching are built on internationally accepted standards. The knowledge I am sharing here comes not only from my personal experience, but also from my regular exchanges with architectural photographers around the world.

The total length of the video content is approximately 4.5 hours. I recommend you take it step-by-step and watch the lessons over the course of 1-2 weeks in order to have the chance to implement your new knowledge.

The course is recorded in English, with subtitles available in Portuguese, Spanish and French

If you are based in EU you will have the option to pay in installments  over 3-month period using Klarna. You can select this option at checkout.
At the moment this option is only available for EU customers.

No, refunds are not available. Upon the purchase the entire course content is instantly available, therefore refunds can not be issued.

Please check carefully the contents of the course to make sure it suits your level. If you have questions, feel free to reach out to me at alex@photoshoot.pt - I will be happy to clarify any doubts!

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